They circulated widely, and with high literacy levels in Philadelphia, we can assume that the Gazette had a substantial general readership. In eighteenth-century America people hung on to newspapers, especially in inns, because paper was precious. A year later Benjamin Franklin and a business partner bought it and in the following decades turned it into one of the most popular publications in the American colonies, printing reports from other papers as well as local news. The Pennsylvania Gazette was founded in Philadelphia in 1728.
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